Easther Liu brings strategic vision and a resident-first mindset to her role as Senior Vice President of Strategic Business Services and Transformation at Preferred Apartment Communities, which she joined in 2025. She leads the evolution of PAC’s operations, centralization, marketing, and training functions nationwide, shaping experiences that strengthen communities and drive performance across the portfolio.

A seasoned real estate leader, Easther has built her career at the intersection of branding, marketing, consumer insights, and experience strategy. Before joining PAC, she served as Chief Marketing Officer at Fairfield, overseeing marketing and brand strategy for multifamily and retail assets. Prior, she held senior leadership roles in marketing, strategy, and consumer research at Irvine Company and Westfield, delivering transformative initiatives for residential, retail, office, and resort properties.

Easther’s ability to align operational excellence with a deep understanding of resident and associate needs continues to fuel PAC’s growth and reinforce its reputation for superior service.